My family and I took a walk in Grovelands Park over the weekend. We had a lovely time visiting the playgrounds, watching the wildlife, playing ball and eating ice lollies.I met a lady with her 3 year old son who attends the playgroup that I also attend with my 2 year old twins and we enjoyed a catch up chat.
I mention this because as we chatted it became obvious that she did not know anything about the concept proposal by Enfield Council for a new school in the land adjacent to Grovelands Park. Admittedly these proposals are in the very early stages and it will not go ahead without the approval of English Heritage however this is something that directly affects this lady and her son and she has no knowledge of it. She will be applying for a primary school place this autumn and visits Grovelands Park recreationally.
How can we reach mothers with young children so that they are aware of news that they need to know of? I assume that details of this new school proposal will not go out in the School Pack that Enfield Council will provide to the parents of primary school aged children this year.
I know that many mothers use social networking, as I do, but do I find out information that I feel is life affecting through Twitter or Facebook? For me that is a resounding No.
I am a committee member of the Fox Lane and District Residents’ Association and we need to attract the younger community, such as young mothers to join up. When members join our association they receive a newsletter and weekly email updates of local news. News that mothers should know about such as schools, local projects and the like.
Unfortunately Residents’ Associations tend to attract mainly older citizens which means that the whole community is not represented and an emphasis is put on things that may not interest younger generations. On the plus side I can say that being a member of FLDRA makes me feel very young even though I am middle aged.
An issue does exist of how to engage with all members of the local community.