Do the same again and get the same result
Conservatives need to appeal to a younger audience. The Eastleigh By-Election has proven that the old tried and tested campaigning methods aren’t working.
I was involved in telephone canvassing and that is one method of engaging with a specific demographic of voters; voters who have a landline. Other methods of engaging with younger voters are needed. If I had been standing in Eastleigh I would have used a Facebook ad and targeted the area for my advert and targeted a specific age group of 18 – 40 years. I would have been tweeting everyday and made sure all my literature had my Twitter details so anyone could follow me.
Generation Y communicate differently to the older generation and Generation Z (those born after 2000) will communicate differently from them; we Conservatives need to revise our communication strategies accordingly.
I admire Maria Hutchings for her honesty and making clear what her opinions were; for example being opposed to same sex marriage, and I’m sure that would appeal to the old Conservatives. I also think that it would have the opposite affect on younger voters.
I have read that during the lead up to the election and during the day the Conservative Association offices in Eastleigh were closed and unmanned, which appears to me to be a strategical mistake. The Association office should have been open and welcoming constituents in the lead up to polling day. My own constituency has an Association office however whenever I visit the office it is never open and it is not obvious when it will be open.
In my opinion an Association office is the public face of the Conservative party and shouldn’t be run like a charity shop. We need to shake up our image? If there is an Association office then it should be obvious when it is open and what its purpose is.
The Association offices need to be welcoming and encouraging the local community to get involved.
I would like to set up or participate in local a Conservative’s Women’s Organisation but because there is a regional office that exists I have been rebuffed. The regional office has invited me to a Christmas lunch which I appreciate however my type of organisation will be the one that teaches new skills, that raises money for charity, that appeals to mothers of younger children as well as older children and has a local community focus.
In summary new ideas, new people and new suggestions should be welcomed. We Conservatives should try out new things and then maybe we’ll appeal to a wider audience. It doesn’t matter if new ideas fail, failure is part of life, however doing the same thing over and over again and expecting different results is madness.